Images can be a suc­cinct and effec­tive way to con­vey a mes­sage. Yet I don’t see many illus­tra­tions being used in tech­ni­cal com­mu­ni­ca­tions. Many writers—including me—don’t think their strength is illustrating.

Dan Roam, in his book The Back of the Nap­kin, argues that one does­n’t have to be a gift­ed artist or use Adobe Illus­tra­tor or Microsoft Pow­er­Point to cre­ate effec­tive images. Draw­ings can be as sim­ple as hand-drawn pic­tures, he says. Indeed, his book is brim­ming  with draw­ings that resem­ble doo­dles. One of my favorite things about Roam’s book is that he offers a frame­work that helps read­ers think about how to approach illustrating.

Here are some of the draw­ings he discusses:

• Por­traits: To explain a con­cept that address­es the “who” or “what,” Roam rec­om­mends using a qual­i­ta­tive dia­gram. For exam­ple, many peo­ple strug­gle with under­stand­ing the term “meta­da­ta.” You could try to define it (such as “it’s data about data.”) But that def­i­n­i­tion often leaves peo­ple still scratch­ing their heads. An alter­na­tive solution—you could draw it.

In short, meta­da­ta pro­vides more details about a doc­u­ment, such as who wrote the file, when the per­son wrote it, the point of the doc­u­ment, and so on.

•  Charts: If you’re try­ing to com­mu­ni­cate a quan­ti­ty, writ­ing about it may suf­fice. But if you’re per­form­ing a com­par­i­son, a pie chart or bar chart is the best choice. Here’s a fic­ti­tious example:

• Time­lines: To explain a process or work­flow, you could try explain­ing each step. Anoth­er way to accom­plish the same thing is by using a sim­ple work­flow dia­gram, which explains “when” some­thing hap­pens in a process. For work­flows, I fre­quent­ly use Microsoft Office’s Smar­tArt fea­ture. Here’s a sam­ple work­flow I cre­at­ed that con­veys a com­mon­ly used approach to cre­at­ing tech­ni­cal documents:

• Maps: When explain­ing the rela­tion­ship of one object to anoth­er, Roam rec­om­mends you use a map. When I think of maps, I tend to think of street maps. But that’s too nar­row a def­i­n­i­tion. Maps can show all sorts of things. From Roam’s book, here’s one exam­ple that explains the rela­tion­ship among objects:

Here’s anoth­er screen cap­ture from Roam’s book that shows an orga­ni­za­tion­al chart, which is just anoth­er type of map:

•  Flow­charts:  Flow­charts are tools that explain “how” a process works. If you’re seri­ous about flow­charts, you could use Visio. For end-user doc­u­men­ta­tion, I find Visio dia­grams too tech­ni­cal look­ing and uninvit­ing. I cre­at­ed this sim­ple flow­chart in Pow­er­Point that explains one way to review tech­ni­cal documents:

In this blog entry, I’ve just scratched the sur­face of Roam’s book. The Back of the Nap­kin is well worth a read for tech­ni­cal writ­ers who want to diver­si­fy their skill set and use visu­al think­ing to work through com­plex tech­ni­cal concepts.