Why are Technical Writers Slow to Embrace Mobile?

Now that Android is the lead­ing oper­at­ing sys­tem used to con­nect to the Inter­net, tech­ni­cal writ­ers need to seri­ous­ly look at how their con­tent is being dis­played on smart­phones and tablets.

For years, smart­phone and tablet use has sky­rock­et­ed.  In 2016, the num­ber of smart­phone users was expect­ed to sur­pass 2 bil­lion (source: eMar­keter). Sim­i­lar­ly, there were about 1 bil­lion peo­ple world­wide in 2015 who used a tablet at least month­ly (source: eMar­keter). In the last few weeks, Android has edged out Win­dows as the num­ber one oper­at­ing sys­tem used to access the Inter­net.

Mean­while, tech­ni­cal writ­ers appear to be slow to embrace mobile. The Con­tent Wran­gler web site com­plet­ed a study last year of more than 700 tech­ni­cal com­mu­ni­ca­tion pro­fes­sion­als. The sur­vey found that 91 per­cent of firms sur­veyed pub­lish con­tent to the web. But only 24 per­cent of tech­ni­cal writ­ers pub­lish con­tent that would be con­sid­ered “mobile ready.”

Sur­prised? I am not.  Although tech­ni­cal com­mu­ni­ca­tions con­fer­ences are brim­ming with ideas about get­ting your con­tent ready for mobile, we are not embrac­ing the idea. You can­not blame the author­ing tools either. In the last few years, Help Author­ing Tools have pro­vid­ed new and for­ward-think­ing fea­tures that make it easy to cre­ate Respon­sive HTML5 and EPUB files. With Robo­Help, you can even cre­ate a mobile app that con­tains online help (I explain the basics of cre­at­ing a mobile app in a sep­a­rate blog post). In addi­tion, these tools are rel­a­tive­ly inex­pen­sive: you can pur­chase some of them on a month­ly sub­scrip­tion basis.

So why are more than 75 per­cent of tech­ni­cal writ­ers not writ­ing con­tent that is mobile ready? Here’s one guess: for all the talk about Dar­win Infor­ma­tion Typ­ing Archi­tec­ture (DITA), writ­ing con­tent for mobile, con­tent man­age­ment, and social media, there are still a lot of com­pa­nies that are using old approach­es and old tools, such as Microsoft Word, to write tech­ni­cal com­mu­ni­ca­tions. The Con­tent Wran­gler study appears to sup­port this the­o­ry with 49% of com­pa­nies sur­veyed still craft­ing print deliverables—just like it was done 20 years ago.

What do you think?