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OFFERING TOO MUCH CHOICE MAY OVERWHELM READERS

June 20, 2010 by RDesprez Leave a Comment

When you write pro­ce­dures, do you offer your read­ers more than one way to com­plete a task? Some writ­ers go to pains to explain one pro­ce­dure and then offer alter­na­tives. For example:

1. Click the Select button.
OR
From the Options menu, click Select.
OR
From the Actions sec­tion, click Select.

This approach is pret­ty com­mon and is con­sis­tent with the North Amer­i­can belief that choice is empow­er­ing and pro­vides greater satisfaction.

Author Bar­ry Schwartz dis­agrees. In his book the Para­dox of Choice, he con­tends that too much choice can make deci­sion-mak­ing a chal­lenge. In the long-term, he argues that this leads to deci­sion-mak­ing paral­y­sis, anx­i­ety, and stress. He even sug­gests that too many choic­es in one’s life can lead to clin­i­cal depression.

In just one exam­ple in the book, Schwartz doc­u­ments the bewil­der­ing options that he faced when vis­it­ing his local supermarket:

  • Eighty vari­eties of pain relievers
  • One hun­dred and six­teen types of skin cream
  • Three hun­dred and six­ty types of con­di­tion­ers, sham­poos, gels, and mousse.
  • Nine­ty types of cold reme­dies and decongestants
  • Nine­ty-five snack options
  • Six­ty-five box drinks
  • And so on…

Schwartz points out that sev­er­al stud­ies have con­clud­ed that peo­ple are less sat­is­fied when faced with a large array of choic­es. Few­er options may actu­al­ly make one’s life easier.

In keep­ing with this research, as tech­ni­cal writ­ers, per­haps we should also stream­line the num­ber of choic­es we offer our users. It makes our lives eas­i­er and our read­ers could very well pre­fer the sim­pler, more stream­lined approach.

Filed Under: Online Writing, Robert Desprez | Vancouver technical writer | Blog, Technology Tagged With: deluge of information, technical writing, too much choice

WHY WRITING LESS CAN OFFER MORE

April 8, 2010 by RDesprez 3 Comments

I love the idea of sim­plic­i­ty in both my per­son­al and pro­fes­sion­al lives.

At this stage in my life, most of the rou­tine mate­r­i­al items I buy offer me lit­tle plea­sure. In our soci­ety, con­sumers are promised by cor­po­ra­tions that mate­ri­al­ism will bring us plea­sure. But too much stuff can become a bur­den (at least, that’s what I’ve been told) because some­one needs to sort, insure, and main­tain all these assets. Too many items also cre­ates visu­al clut­ter in a home.

I think one can apply the same ideas of sim­plic­i­ty to tech­ni­cal doc­u­men­ta­tion. Occa­sion­al­ly, I’ve worked with writ­ers who tend to write a lot about a sub­ject, some­times unnec­es­sar­i­ly. They write para­graphs about a sub­ject when one will do. In my opin­ion, these writ­ers just love to write and they share every­thing they know about a sub­ject. This to me is just more clutter.

Writ­ing less is even more impor­tant for an online envi­ron­ment. Usabil­i­ty guru Jakob Nielsen argues that online writ­ers should strive to write half of the con­tent they would for a print­ed doc­u­ment. When I am faced with a lot of scrolling on a web site or in an online help sys­tem, I find the con­tent can usu­al­ly be edit­ed or reor­ga­nized so the mate­r­i­al is eas­i­er to digest. Here are a few ben­e­fits of writ­ing less:

  • Your users get to the point faster as they won’t have to endure end­less scrolling online.
  • Less time required to write and edit reams of content.
  • Trans­la­tion costs will be lower.

It’s not eas­i­er to write less con­tent. Writ­ing less is often hard­er because I usu­al­ly have too much con­tent that needs to be stream­lined. But it’s a worth­while goal. Less is more.

Filed Under: Online Writing, Robert Desprez | Vancouver technical writer | Blog, Technology Tagged With: deluge of information, technical writing, too much choice

WEB ANALYTICS FOR TECHNICAL COMMUNICATORS

February 26, 2010 by RDesprez Leave a Comment

Tech­ni­cal com­mu­ni­ca­tion depart­ments his­tor­i­cal­ly have had lit­tle idea how their deliv­er­ables were used, if at all.

More often than not, depart­ments assid­u­ous­ly worked to make sure that the con­tent was tech­ni­cal­ly cor­rect, that the deliv­er­ables adhered to the com­pa­ny style guide, and that the items were shipped before or on the agreed-upon deadlines.

After suc­cess­ful­ly ship­ping, mean­ing­ful feed­back was hard­ly a del­uge. More real­is­ti­cal­ly, it was a trickle—some anec­do­tal feed­back that a user liked it, or an e‑mail that the sales rep­re­sen­ta­tive thought it hit the mark. Talk about walk­ing through the fog.

Web ana­lyt­ics soft­ware changes that dynam­ic. By adding a few lines of code to an intranet site, a help sys­tem that is host­ed on a web serv­er, or a sup­port web site, you can quickly:

  • Dis­cern about how many peo­ple are view­ing a cer­tain web page (such as a trou­bleshoot­ing item) for a peri­od of time.
  • Dis­cov­er how long users spend on a web page.
  • Learn where the cus­tomer is phys­i­cal­ly locat­ed (that is, the coun­try they live in).
  • Under­stand the pop­u­lar­i­ty of dif­fer­ent deliv­er­ables, such as PDF files.

All of this data pro­vides tech­ni­cal com­mu­ni­ca­tors with insights into how con­tent is used, and ideas of where to direct your efforts.

Here’s one real-life exam­ple. My soft­ware team learned that users didn’t under­stand one facet of the soft­ware. Respond­ing to that need, we cre­at­ed the doc­u­ment, local­ized it into sev­en lan­guages, and mon­i­tored its pop­u­lar­i­ty when it was post­ed to our sup­port web site. Our users appeared to like it—using web ana­lyt­ics we could con­firm that it was one of the most accessed doc­u­ments for months.

We may not get to phys­i­cal­ly vis­it users as much as we’d like. But web ana­lyt­ics at least gives us some sem­blance of how doc­u­ments are used.

Filed Under: Career Development, Online Writing, Robert Desprez | Vancouver technical writer | Blog, Technology, Web 2.0 Tagged With: career development, technical writing, web analytics

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About Robert Desprez

I have worked as a Vancouver technical writer for more than 20 years, working at some of British Columbia's largest high-tech firms. I have served in leadership positions for the Society for Technical Communication and have worked as a writing instructor at Vancouver's Simon Fraser University.

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Vancouver Technical Writer. Former Instructor at Simon Fraser University. Dog Lover. Coffee Drinker. Tennis and Piano Player.

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26 May 1927021047175430324

How to throw a little luck into your career /via @globeandmail

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How to throw a little luck into your career

What if you could create some of your own luck?

www.theglobeandmail.com

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20 May 1924848939888738806

Is AI helping workers and improving productivity or just creating more work? /via @globeandmail

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Is AI helping workers and improving productivity or just creating more work?

To reap the full benefits of AI, companies must be more creative than using it to automate existing tasks, one expert says

www.theglobeandmail.com

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16 May 1923413647243559161

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I Regret My Tesla | The Walrus

I wanted to be good. Then the car company fell from grace

thewalrus.ca

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16 May 1923413050498957392

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Brian Chesky Lost His Mind One Night—and Now He's Relaunching Airbnb as an Everything App

Airbnb's CEO is spending hundreds of millions to relaunch his travel company as an all-purpose service app. Fitness!...

www.wired.com

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About Me

Robert Desprez I have worked as a Vancouver technical writer for more than 20 years, working at Kodak, Boeing, Teck Resources, and FortisBC. In addition, I have worked as a writing instructor at Simon Fraser University in Vancouver.

Contact Me

Robert Desprez Com­mu­ni­ca­tions Inc.
North Van­cou­ver, British Columbia
Canada
Phone: 604–836-4290

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