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OFFERING TOO MUCH CHOICE MAY OVERWHELM READERS

June 20, 2010 by RDesprez Leave a Comment

When you write pro­ce­dures, do you offer your read­ers more than one way to com­plete a task? Some writ­ers go to pains to explain one pro­ce­dure and then offer alter­na­tives. For example:

1. Click the Select button.
OR
From the Options menu, click Select.
OR
From the Actions sec­tion, click Select.

This approach is pret­ty com­mon and is con­sis­tent with the North Amer­i­can belief that choice is empow­er­ing and pro­vides greater satisfaction.

Author Bar­ry Schwartz dis­agrees. In his book the Para­dox of Choice, he con­tends that too much choice can make deci­sion-mak­ing a chal­lenge. In the long-term, he argues that this leads to deci­sion-mak­ing paral­y­sis, anx­i­ety, and stress. He even sug­gests that too many choic­es in one’s life can lead to clin­i­cal depression.

In just one exam­ple in the book, Schwartz doc­u­ments the bewil­der­ing options that he faced when vis­it­ing his local supermarket:

  • Eighty vari­eties of pain relievers
  • One hun­dred and six­teen types of skin cream
  • Three hun­dred and six­ty types of con­di­tion­ers, sham­poos, gels, and mousse.
  • Nine­ty types of cold reme­dies and decongestants
  • Nine­ty-five snack options
  • Six­ty-five box drinks
  • And so on…

Schwartz points out that sev­er­al stud­ies have con­clud­ed that peo­ple are less sat­is­fied when faced with a large array of choic­es. Few­er options may actu­al­ly make one’s life easier.

In keep­ing with this research, as tech­ni­cal writ­ers, per­haps we should also stream­line the num­ber of choic­es we offer our users. It makes our lives eas­i­er and our read­ers could very well pre­fer the sim­pler, more stream­lined approach.

Filed Under: Online Writing, Robert Desprez | Vancouver technical writer | Blog, Technology Tagged With: deluge of information, technical writing, too much choice

WHY WRITING LESS CAN OFFER MORE

April 8, 2010 by RDesprez 3 Comments

I love the idea of sim­plic­i­ty in both my per­son­al and pro­fes­sion­al lives.

At this stage in my life, most of the rou­tine mate­r­i­al items I buy offer me lit­tle plea­sure. In our soci­ety, con­sumers are promised by cor­po­ra­tions that mate­ri­al­ism will bring us plea­sure. But too much stuff can become a bur­den (at least, that’s what I’ve been told) because some­one needs to sort, insure, and main­tain all these assets. Too many items also cre­ates visu­al clut­ter in a home.

I think one can apply the same ideas of sim­plic­i­ty to tech­ni­cal doc­u­men­ta­tion. Occa­sion­al­ly, I’ve worked with writ­ers who tend to write a lot about a sub­ject, some­times unnec­es­sar­i­ly. They write para­graphs about a sub­ject when one will do. In my opin­ion, these writ­ers just love to write and they share every­thing they know about a sub­ject. This to me is just more clutter.

Writ­ing less is even more impor­tant for an online envi­ron­ment. Usabil­i­ty guru Jakob Nielsen argues that online writ­ers should strive to write half of the con­tent they would for a print­ed doc­u­ment. When I am faced with a lot of scrolling on a web site or in an online help sys­tem, I find the con­tent can usu­al­ly be edit­ed or reor­ga­nized so the mate­r­i­al is eas­i­er to digest. Here are a few ben­e­fits of writ­ing less:

  • Your users get to the point faster as they won’t have to endure end­less scrolling online.
  • Less time required to write and edit reams of content.
  • Trans­la­tion costs will be lower.

It’s not eas­i­er to write less con­tent. Writ­ing less is often hard­er because I usu­al­ly have too much con­tent that needs to be stream­lined. But it’s a worth­while goal. Less is more.

Filed Under: Online Writing, Robert Desprez | Vancouver technical writer | Blog, Technology Tagged With: deluge of information, technical writing, too much choice

WEB ANALYTICS FOR TECHNICAL COMMUNICATORS

February 26, 2010 by RDesprez Leave a Comment

Tech­ni­cal com­mu­ni­ca­tion depart­ments his­tor­i­cal­ly have had lit­tle idea how their deliv­er­ables were used, if at all.

More often than not, depart­ments assid­u­ous­ly worked to make sure that the con­tent was tech­ni­cal­ly cor­rect, that the deliv­er­ables adhered to the com­pa­ny style guide, and that the items were shipped before or on the agreed-upon deadlines.

After suc­cess­ful­ly ship­ping, mean­ing­ful feed­back was hard­ly a del­uge. More real­is­ti­cal­ly, it was a trickle—some anec­do­tal feed­back that a user liked it, or an e‑mail that the sales rep­re­sen­ta­tive thought it hit the mark. Talk about walk­ing through the fog.

Web ana­lyt­ics soft­ware changes that dynam­ic. By adding a few lines of code to an intranet site, a help sys­tem that is host­ed on a web serv­er, or a sup­port web site, you can quickly:

  • Dis­cern about how many peo­ple are view­ing a cer­tain web page (such as a trou­bleshoot­ing item) for a peri­od of time.
  • Dis­cov­er how long users spend on a web page.
  • Learn where the cus­tomer is phys­i­cal­ly locat­ed (that is, the coun­try they live in).
  • Under­stand the pop­u­lar­i­ty of dif­fer­ent deliv­er­ables, such as PDF files.

All of this data pro­vides tech­ni­cal com­mu­ni­ca­tors with insights into how con­tent is used, and ideas of where to direct your efforts.

Here’s one real-life exam­ple. My soft­ware team learned that users didn’t under­stand one facet of the soft­ware. Respond­ing to that need, we cre­at­ed the doc­u­ment, local­ized it into sev­en lan­guages, and mon­i­tored its pop­u­lar­i­ty when it was post­ed to our sup­port web site. Our users appeared to like it—using web ana­lyt­ics we could con­firm that it was one of the most accessed doc­u­ments for months.

We may not get to phys­i­cal­ly vis­it users as much as we’d like. But web ana­lyt­ics at least gives us some sem­blance of how doc­u­ments are used.

Filed Under: Career Development, Online Writing, Robert Desprez | Vancouver technical writer | Blog, Technology, Web 2.0 Tagged With: career development, technical writing, web analytics

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About Robert Desprez

I have worked as a Vancouver technical writer for more than 20 years, working at some of British Columbia's largest high-tech firms. I have served in leadership positions for the Society for Technical Communication and have worked as a writing instructor at Vancouver's Simon Fraser University.

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Vancouver Technical Writer. Former Instructor at Simon Fraser University. Dog Lover. Coffee Drinker. Tennis and Piano Player.

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Google forcing some remote workers to come back 3 days a week or lose their jobs

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About Me

Robert Desprez I have worked as a Vancouver technical writer for more than 20 years, working at Kodak, Boeing, Teck Resources, and FortisBC. In addition, I have worked as a writing instructor at Simon Fraser University in Vancouver.

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Robert Desprez Com­mu­ni­ca­tions Inc.
North Van­cou­ver, British Columbia
Canada
Phone: 604–836-4290

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