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MY PRESENTATION AT THE UPCOMING WRITERSUA CONFERENCE

February 3, 2011 by RDesprez Leave a Comment

I’m real­ly look­ing for­ward to attending—and presenting—at the upcom­ing Writ­er­sUA con­fer­ence in south­ern Los Ange­les on March 13–16th.

I’m deliv­er­ing a ses­sion called “Using Web Ana­lyt­ics for Improv­ing Con­tent” in which I’ll be talk­ing about why tech­ni­cal writ­ers should care about web ana­lyt­ics, key web site met­rics that writ­ers can mon­i­tor, and how to set up web ana­lyt­ics for a web site or an online help system.
I’m equal­ly excit­ed about some of the oth­er ses­sions that are sched­uled. Here are a few:

  • Com­par­ing the strengths and weak­ness­es of Help Author­ing Tools. This com­par­i­son includes Author-it, Doc-to-Help, Flare, Robo­Help, and Web­Works ePub­lish­er. Most of my career I’ve used Web­Works or Robo­Help so I’m def­i­nite­ly inter­est­ed in see­ing how the oth­er tools mea­sure up.
  • Lever­ag­ing user-gen­er­at­ed con­tent in tech­ni­cal doc­u­men­ta­tion. If you’ve been mon­i­tor­ing my blog over the last two months, I’ve writ­ten a cou­ple of entries about social media and tech­ni­cal documentation.
  • Tak­ing advan­tage of HTML5. Par­tic­u­lar­ly I’d like to know if there’s any­thing I can do to incor­po­rate this tech­nol­o­gy into tech­ni­cal com­mu­ni­ca­tion deliverables.
  • Writ­ing tech­ni­cal doc­u­men­ta­tion for mobile devices. This includes devices like the iPhone and iPad.

Of course, there are many oth­er top­ics, includ­ing a lot of ses­sions on writ­ing, DITA, and oth­er technologies.

Filed Under: Career Development, Robert Desprez | Vancouver technical writer | Blog, Technology, Web 2.0 Tagged With: key metrics for technical writers, technical writers, technical writing, web analytics

HOW COULD CLOUD COMPUTING CHANGE OUR JOBS?

January 27, 2011 by RDesprez 9 Comments

Cloud com­put­ing is one of those terms you hear a lot about. Microsoft recent­ly launched a “To the cloud” adver­tis­ing cam­paign. Google offers Google Docs, a suite of cloud-based office soft­ware. I’m work­ing on con­tract for a com­pa­ny that makes gov­ern­ment soft­ware that runs on Sales­force, anoth­er cloud-based com­pa­ny. So it’s notable that there’s lit­tle dis­cus­sion about cloud-based author­ing soft­ware for tech­ni­cal writers.

Cloud com­put­ing basi­cal­ly means soft­ware than runs on the Inter­net ver­sus soft­ware installed on your com­put­er. Adobe FrameMak­er uses the tra­di­tion­al mod­el: you down­load it from Adobe’s site or insert a DVD into your com­put­er and the soft­ware is installed on your hard dri­ve. In con­trast, Google Docs is acces­si­ble via your web brows­er instead of installing it. Once you log on, it’s instan­ta­neous. No more wait­ing for the instal­la­tion. No more punch­ing in long, com­pli­cat­ed ser­i­al numbers.

Soft­ware like Google Docs is catch­ing on. While it’s cur­rent­ly viewed as a “lite” ver­sion of Microsoft Office, it’s improv­ing all the time. Google is also look­ing at cre­at­ing an offline mod­el in case you’re work­ing at a loca­tion that does not have Inter­net access.

For tech­ni­cal writ­ers, there’s not a lot of dis­cus­sion about writ­ing using cloud-based author­ing tools. Think about the benefits:

  • Your soft­ware would be avail­able imme­di­ate­ly. No more waits for a large and some­times slow down­load from a vendor’s web site. I recent­ly down­loaded Adobe’s Tech­ni­cal Com­mu­ni­ca­tion Suite and the process took more than two hours.
  • Your upfront costs are low­er. Cloud-based soft­ware is fre­quent­ly priced on a sub­scrip­tion mod­el. So instead of pay­ing $2,000 for Adobe Tech­ni­cal Com­mu­ni­ca­tion Suite, you would pay a month­ly fee to access Adobe’s soft­ware on the Inter­net. I’d read­i­ly agree to a month­ly fee of say $55 ver­sus $2,000 for a suite of software.
  • Your soft­ware sub­scrip­tion would ide­al­ly pro­vide you with the lat­est ver­sion of the soft­ware. Instead of pon­der­ing whether I should upgrade to FrameMak­er 10, which was just released, my sub­scrip­tion would imme­di­ate­ly give me access to the lat­est features.
  • Col­lab­o­ra­tion could be eas­i­er among writ­ers. As the soft­ware resides on a remote serv­er, you could prob­a­bly store your source files there too. If done secure­ly, this could make col­lab­o­ra­tion eas­i­er. Imag­ine if you need­ed to share your files with a team in India. No more e‑mailing large files.
  • Tech­ni­cal reviews could also be done via the cloud. So instead of crank­ing up Word or Acro­bat on a com­put­er, review­ers could read your mate­r­i­al by review­ing a doc­u­ment that is avail­able on a web site.

Of course the mod­el isn’t per­fect. Per­for­mance, for exam­ple, could be an issue. But if soft­ware ven­dors can ensure a secure envi­ron­ment and offer decent per­for­mance, I think the idea has a lot of merit.

Filed Under: Help Authoring Tools, Robert Desprez | Vancouver technical writer | Blog, Technology, Web 2.0 Tagged With: cloud computing, Help Authoring Tools, online help

FRAMEMAKER 10 ADDS SOME SIZZLE

January 19, 2011 by RDesprez Leave a Comment

I start­ed using FrameMak­er 6.0 back in the late 1990s. For many years, the new ver­sions of Frame seemed, well, bor­ing. Espe­cial­ly when you com­pared it to oth­er tools like Dreamweaver.

FrameMak­er 10 is dif­fer­ent. Released a cou­ple of weeks ago, I found the pre­view video almost excit­ing. With more and more peo­ple watch­ing online videos (think YouTube) and few­er peo­ple read­ing, Adobe appears to have rec­og­nized that even tech­ni­cal doc­u­men­ta­tion could use some pizzazz.

The lat­est ver­sion of FrameMak­er enables writ­ers to embed online videos or online demon­stra­tions dur­ing author­ing. This dynam­ic con­tent will then play in the final PDF.

What’s the ben­e­fit to tech­ni­cal writ­ers? It makes it eas­i­er to deliv­er doc­u­men­ta­tion that offers mixed media. For exam­ple, a hard­ware writer can write how to repair a part using the old stand­by: sta­t­ic pro­ce­dur­al con­tent. But he or she can now also add a 3D mod­el of the part that can be zoomed in on, spun around, and even pulled apart by a click of the user’s mouse.

Soft­ware writ­ers can also ben­e­fit from Frame 10. Writ­ers can aug­ment a pro­ce­dure with a relat­ed Cap­ti­vate video on the same page.
For users, this type of tech­ni­cal doc­u­men­ta­tion could make things clear­er and def­i­nite­ly more engaging.

I know what you might thinking—these online videos and 3D mod­els are not exact­ly easy or quick to pro­duce. True. But if you’re lucky enough to already have online demos and mod­els and you’re upgrad­ing to Frame 10, I think this is def­i­nite­ly worth exploring.

Filed Under: Help Authoring Tools, Robert Desprez | Vancouver technical writer | Blog, Technology Tagged With: FrameMaker 10, online videos

WHY WEB 2.0 IS RELEVANT FOR TECHNICAL WRITERS

January 8, 2011 by RDesprez 3 Comments

In Decem­ber, I start­ed a dis­cus­sion in a few LinkedIn groups titled, “Most tech­ni­cal writ­ers are not embrac­ing Web 2.0.”

It stirred up a lot of feed­back. Most peo­ple seemed to agree, not­ing that they haven’t had time to research Web 2.0 when wrestling with chal­leng­ing projects, such as set­ting up doc­u­men­ta­tion in XML and DITA.

Some mem­bers, how­ev­er, respond­ed by say­ing that Web 2.0 is just a “mar­ket­ing con­cept,” imply­ing that it has lit­tle val­ue for tech­ni­cal writers.

I strong­ly disagree.

Here’s why I think Web 2.0 is rel­e­vant for us:

  1. Social media is not just a fad and it’s not going away. Quite the opposite—more and peo­ple appear to be using it. Here’s one star­tling fact about Face­book: it has more than 500 mil­lion users and peo­ple spend “700 bil­lion min­utes per month” on the site. In case you’re count­ing, Face­book users out­num­ber the com­bined pop­u­la­tion of Cana­da and the U.S. (Check out Facebook’s sta­tis­tics page.)
  2. We’re no longer the gate­keep­ers of con­tent. In decades past, tech­ni­cal com­mu­ni­ca­tors wrote the tech­ni­cal doc­u­men­ta­tion for a prod­uct and it was the offi­cial con­tent for a com­pa­ny. These days, we no longer have a monop­oly on sup­port con­tent. Online dis­cus­sions may abound about your prod­uct, and most of it is indexed by Google and is read­i­ly acces­si­ble. It’s not uncom­mon to find that this “unof­fi­cial” sup­port con­tent (i.e. forums) is often dis­played before our offi­cial con­tent in search results. This pos­es a chal­lenge to writers—how do we ensure that our con­tent is eas­i­ly found by all users?
  3. Peo­ple are already shar­ing their thoughts on your prod­ucts. With Web 2.0, online com­mu­ni­ties and dis­cus­sions are some­thing we all take for grant­ed. Online com­mu­ni­ties are rat­ing books on Ama­zon. Vaca­tion­ers are rat­ing hotels on Tri­pAd­vi­sor. And they may be rat­ing your prod­uct and your doc­u­men­ta­tion. In short, dis­cern­ing online users have nev­er had so much con­trol over their pur­chas­ing deci­sions. For writ­ers, we should mon­i­tor if users are writ­ing feed­back on our prod­ucts using tech­nolo­gies like Google Alerts.
  4. Writ­ers are already using Web 2.0. Anne Gentle’s book Con­ver­sa­tion and Com­mu­ni­ty doc­u­ments a few exam­ples in which com­pa­nies are using tech­nol­o­gy like wikis for tech­ni­cal doc­u­men­ta­tion. The Adobe Labs wiki, for exam­ple, tar­gets devel­op­ers using Adobe tech­nol­o­gy and is appar­ent­ly one of the top wikis for daily-use.

I believe that Web 2.0 is one of the trends that will for­ev­er change how we do our jobs. Ignor­ing it or sug­gest­ing it’s just for mar­ket­ing folks is seri­ous­ly under­es­ti­mat­ing its importance.

Filed Under: Career Development, Robert Desprez | Vancouver technical writer | Blog, Social Media, Technology, Web 2.0 Tagged With: social media, technical writing, Web 2.0

AVOIDING INFOBESITY

December 26, 2010 by RDesprez 8 Comments

Christ­mas is here and it is a great time to exchange gifts and spend time with friends and family.

Christ­mas is also a time that is syn­ony­mous with over­con­sump­tion and overeat­ing. It seems that every month, I read some alarm­ing sta­tis­tic about North Amer­i­cans’ grow­ing girth. A sig­nif­i­cant por­tion of us are now clas­si­fied as obese.

Now there’s the term infobesity—the ten­den­cy to gorge one­self on infor­ma­tion. British jour­nal­ist John Naish used the term in his book Enough: Break­ing free from the world of more. Here’s an excerpt from the book:

“It involves fighting—and here’s my own new word—infobesity, by restrict­ing one’s data diet. There are com­pelling rea­sons. The glut of infor­ma­tion is not only caus­ing stress and con­fu­sion; it also makes us do irra­tional things such as ignore cru­cial health infor­ma­tion. The British Government’s lat­est sur­vey on our food-buy­ing pat­terns shows that while we are giv­en more infor­ma­tion than ever about healthy eat­ing, our con­sump­tion of fresh food has fallen…We are so wired to gath­er infor­ma­tion that often we no longer do any­thing use­ful with it. Instead of paus­ing to sift our intake for rel­e­vance and qual­i­ty, the dai­ly diet of pruri­ent, pro­found, con­fus­ing and con­flict­ing infor­ma­tion gets chucked on to a men­tal ash-heap of things vague­ly com­pre­hend­ed. Then we rush to try to make sense of it all…by get­ting more.”

Many of us are over­ex­posed to infor­ma­tion. With social media pro­lif­er­at­ing and smart phone adop­tion sky­rock­et­ing, it’s now eas­i­er than ever to read blog posts on the go, see what your vir­tu­al friends are doing, and check out the lat­est videos on YouTube.

As pro­fes­sion­al com­mu­ni­ca­tors, I think we should all be mind­ful of not con­tribut­ing to the del­uge of infor­ma­tion. For a relat­ed post, see Why Writ­ing Less Can Offer More.

Filed Under: Online Reading, Robert Desprez | Vancouver technical writer | Blog, Technology Tagged With: deluge, information overload, Online Reading

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About Robert Desprez

I have worked as a Vancouver technical writer for more than 20 years, working at some of British Columbia's largest high-tech firms. I have served in leadership positions for the Society for Technical Communication and have worked as a writing instructor at Vancouver's Simon Fraser University.

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Vancouver Technical Writer. Former Instructor at Simon Fraser University. Dog Lover. Coffee Drinker. Tennis and Piano Player.

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26 May 1927021047175430324

How to throw a little luck into your career /via @globeandmail

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How to throw a little luck into your career

What if you could create some of your own luck?

www.theglobeandmail.com

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20 May 1924848939888738806

Is AI helping workers and improving productivity or just creating more work? /via @globeandmail

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Is AI helping workers and improving productivity or just creating more work?

To reap the full benefits of AI, companies must be more creative than using it to automate existing tasks, one expert says

www.theglobeandmail.com

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16 May 1923413647243559161

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I Regret My Tesla | The Walrus

I wanted to be good. Then the car company fell from grace

thewalrus.ca

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16 May 1923413050498957392

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Brian Chesky Lost His Mind One Night—and Now He's Relaunching Airbnb as an Everything App

Airbnb's CEO is spending hundreds of millions to relaunch his travel company as an all-purpose service app. Fitness!...

www.wired.com

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About Me

Robert Desprez I have worked as a Vancouver technical writer for more than 20 years, working at Kodak, Boeing, Teck Resources, and FortisBC. In addition, I have worked as a writing instructor at Simon Fraser University in Vancouver.

Contact Me

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North Van­cou­ver, British Columbia
Canada
Phone: 604–836-4290

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