Robert Desprez Communications

  • My Services
  • My Blog
  • About Me
  • Contact Me

OFFERING TOO MUCH CHOICE MAY OVERWHELM READERS

June 20, 2010 by RDesprez Leave a Comment

When you write pro­ce­dures, do you offer your read­ers more than one way to com­plete a task? Some writ­ers go to pains to explain one pro­ce­dure and then offer alter­na­tives. For example:

1. Click the Select button.
OR
From the Options menu, click Select.
OR
From the Actions sec­tion, click Select.

This approach is pret­ty com­mon and is con­sis­tent with the North Amer­i­can belief that choice is empow­er­ing and pro­vides greater satisfaction.

Author Bar­ry Schwartz dis­agrees. In his book the Para­dox of Choice, he con­tends that too much choice can make deci­sion-mak­ing a chal­lenge. In the long-term, he argues that this leads to deci­sion-mak­ing paral­y­sis, anx­i­ety, and stress. He even sug­gests that too many choic­es in one’s life can lead to clin­i­cal depression.

In just one exam­ple in the book, Schwartz doc­u­ments the bewil­der­ing options that he faced when vis­it­ing his local supermarket:

  • Eighty vari­eties of pain relievers
  • One hun­dred and six­teen types of skin cream
  • Three hun­dred and six­ty types of con­di­tion­ers, sham­poos, gels, and mousse.
  • Nine­ty types of cold reme­dies and decongestants
  • Nine­ty-five snack options
  • Six­ty-five box drinks
  • And so on…

Schwartz points out that sev­er­al stud­ies have con­clud­ed that peo­ple are less sat­is­fied when faced with a large array of choic­es. Few­er options may actu­al­ly make one’s life easier.

In keep­ing with this research, as tech­ni­cal writ­ers, per­haps we should also stream­line the num­ber of choic­es we offer our users. It makes our lives eas­i­er and our read­ers could very well pre­fer the sim­pler, more stream­lined approach.

Filed Under: Online Writing, Robert Desprez | Vancouver technical writer | Blog, Technology Tagged With: deluge of information, technical writing, too much choice

WHY WRITING LESS CAN OFFER MORE

April 8, 2010 by RDesprez 3 Comments

I love the idea of sim­plic­i­ty in both my per­son­al and pro­fes­sion­al lives.

At this stage in my life, most of the rou­tine mate­r­i­al items I buy offer me lit­tle plea­sure. In our soci­ety, con­sumers are promised by cor­po­ra­tions that mate­ri­al­ism will bring us plea­sure. But too much stuff can become a bur­den (at least, that’s what I’ve been told) because some­one needs to sort, insure, and main­tain all these assets. Too many items also cre­ates visu­al clut­ter in a home.

I think one can apply the same ideas of sim­plic­i­ty to tech­ni­cal doc­u­men­ta­tion. Occa­sion­al­ly, I’ve worked with writ­ers who tend to write a lot about a sub­ject, some­times unnec­es­sar­i­ly. They write para­graphs about a sub­ject when one will do. In my opin­ion, these writ­ers just love to write and they share every­thing they know about a sub­ject. This to me is just more clutter.

Writ­ing less is even more impor­tant for an online envi­ron­ment. Usabil­i­ty guru Jakob Nielsen argues that online writ­ers should strive to write half of the con­tent they would for a print­ed doc­u­ment. When I am faced with a lot of scrolling on a web site or in an online help sys­tem, I find the con­tent can usu­al­ly be edit­ed or reor­ga­nized so the mate­r­i­al is eas­i­er to digest. Here are a few ben­e­fits of writ­ing less:

  • Your users get to the point faster as they won’t have to endure end­less scrolling online.
  • Less time required to write and edit reams of content.
  • Trans­la­tion costs will be lower.

It’s not eas­i­er to write less con­tent. Writ­ing less is often hard­er because I usu­al­ly have too much con­tent that needs to be stream­lined. But it’s a worth­while goal. Less is more.

Filed Under: Online Writing, Robert Desprez | Vancouver technical writer | Blog, Technology Tagged With: deluge of information, technical writing, too much choice

About Robert Desprez

I have worked as a Vancouver technical writer for more than 20 years, working at some of British Columbia's largest high-tech firms. I have served in leadership positions for the Society for Technical Communication and have worked as a writing instructor at Vancouver's Simon Fraser University.

Robert Desprez Follow 1,147 239

Vancouver Technical Writer. Former Instructor at Simon Fraser University. Dog Lover. Coffee Drinker. Tennis and Piano Player.

robert_desprez
robert_desprez avatar; Robert Desprez @robert_desprez ·
16 May 1923413647243559161

Image for twitter card

I Regret My Tesla | The Walrus

I wanted to be good. Then the car company fell from grace

thewalrus.ca

Reply on Twitter 1923413647243559161 Retweet on Twitter 1923413647243559161 0 Like on Twitter 1923413647243559161 0 Twitter 1923413647243559161
robert_desprez avatar; Robert Desprez @robert_desprez ·
16 May 1923413050498957392

Image for twitter card

Brian Chesky Lost His Mind One Night—and Now He's Relaunching Airbnb as an Everything App

Airbnb's CEO is spending hundreds of millions to relaunch his travel company as an all-purpose service app. Fitness!...

www.wired.com

Reply on Twitter 1923413050498957392 Retweet on Twitter 1923413050498957392 0 Like on Twitter 1923413050498957392 0 Twitter 1923413050498957392
robert_desprez avatar; Robert Desprez @robert_desprez ·
16 May 1923412665478627824

Toronto Centre MP Evan Solomon appointed Canada’s first AI minister /via @globeandmail

Image for twitter card

Toronto Centre MP Evan Solomon appointed Canada’s first AI minister

Experts say Solomon could face a host of challenges in his role, including how to increase AI adoption and comme...

www.theglobeandmail.com

Reply on Twitter 1923412665478627824 Retweet on Twitter 1923412665478627824 0 Like on Twitter 1923412665478627824 0 Twitter 1923412665478627824
robert_desprez avatar; Robert Desprez @robert_desprez ·
2 May 1918126029463536113

This productivity poison is exhausting you /via @globeandmail

Image for twitter card

This productivity poison is exhausting you

Constantly shifting your attention undermines what is your super power in most knowledge jobs. How you anticipate an...

www.theglobeandmail.com

Reply on Twitter 1918126029463536113 Retweet on Twitter 1918126029463536113 0 Like on Twitter 1918126029463536113 0 Twitter 1918126029463536113
Load More

Recent Blog Posts

  • ChatGPT: The AI-Powered Proofreader
  • Four Ways Confluence Could Be Better
  • First impressions of MadCap’s purchase of IXIASOFT
  • Online Conferences for Technical Writers in 2023

About Me

Robert Desprez I have worked as a Vancouver technical writer for more than 20 years, working at Kodak, Boeing, Teck Resources, and FortisBC. In addition, I have worked as a writing instructor at Simon Fraser University in Vancouver.

Contact Me

Robert Desprez Com­mu­ni­ca­tions Inc.
North Van­cou­ver, British Columbia
Canada
Phone: 604–836-4290

  • Email
  • LinkedIn
  • Twitter

Copyright © 2025  · Robert Desprez Communications Inc.