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Do We Rely Too Much on Technology?

June 18, 2015 by RDesprez Leave a Comment

Does soft­ware automa­tion improve or ham­per your life?

Most peo­ple embrace the idea of tech­nol­o­gy. How many peo­ple real­ly would rel­ish writ­ing a let­ter or even an email with­out spell check? Or endure a rush-hour dri­ve into a for­eign city with­out a GPS system?

Nicholas Carr, author of The Glass Cage, argues that for all of technology’s ben­e­fits, it has its share of per­ils. When peo­ple use com­put­ers, they often fall vic­tim to a pair of cog­ni­tive ailments—automation com­pla­cen­cy and automa­tion bias.

Technology Can Harm our Careers and Threaten Lives

Automa­tion com­pla­cen­cy lulls us into a false sense of secu­ri­ty. Carr writes: “We become so con­fi­dent that the machine will work flaw­less­ly, han­dling any chal­lenge that may arise, that we allow our atten­tion to drift. We dis­en­gage from our work, or at least the part of it that the soft­ware is han­dling, and as a result may miss sig­nals that some­thing is amiss.” Any­one who uses a word proces­sor will have expe­ri­enced this: per­haps the spell check doesn’t catch an embar­rass­ing error. Or a foot­er does not dis­play the cor­rect information.

Automa­tion bias occurs when peo­ple give too much cre­dence to the infor­ma­tion dis­played by a com­put­er. Even when the infor­ma­tion is wrong or mis­lead­ing, peo­ple may still believe it. One alarm­ing exam­ple is a dri­ver of a school bus who mis­tak­en­ly rammed into a con­crete bridge in Seat­tle, injur­ing 21 stu­dents. The dri­ver told police that he had been fol­low­ing the GPS instruc­tions and “did not see” signs and flash­ing lights warn­ing of the impend­ing bridge.

Soft­ware automa­tion is every­where in our soci­ety. Accoun­tants use deci­sion-sup­port soft­ware in cor­po­rate audits. The soft­ware expe­dites the work but “there are trou­bling signs that as the soft­ware becomes more capa­ble the accoun­tants become less so,” writes Carr. One study, con­duct­ed by a group of Aus­tralian pro­fes­sors, exam­ined the effect of the soft­ware sys­tems used by three account­ing firms. Those accoun­tants who had to make more of the deci­sions them­selves had “a sig­nif­i­cant­ly stronger under­stand­ing of dif­fer­ent forms of risk” than the oth­er accoun­tants who relied on the soft­ware. “The decline in learn­ing asso­ci­at­ed with advanced soft­ware affect­ed even vet­er­an audi­tors,” writes Carr.

A ten­den­cy to be increas­ing­ly reliant on soft­ware is not unique to accoun­tants. Finan­cial pro­fes­sion­als, lawyers, doc­tors, human resource pro­fes­sion­als, pilots all rely on soft­ware to com­plete aspects of their jobs. The book con­tains many exam­ples of how these well-edu­cat­ed pro­fes­sion­als become over­ly reliant on tech­nol­o­gy and make mistakes—sometimes life-threat­en­ing ones.

Online Information May Weaken our Memory

In the devel­oped world, most of can­not imag­ine our lives with­out an Inter­net con­nec­tion and a search engine.

When you type in a search query using Google, the search engine does a great job of fig­ur­ing out what you want. It cor­rects your spelling. It sug­gests search terms. It even antic­i­pates your needs based on who you are and the terms you have used in the past. Over time, you might think that users are learn­ing from Google’s sug­ges­tions so that they are more savvy when typ­ing search terms.

The oppo­site is true. A series of exper­i­ments in Sci­ence mag­a­zine show that all the avail­able online infor­ma­tion weak­ens our mem­o­ry for facts. Why remem­ber fac­tu­al con­tent when a search engine will do it for you? The researchers con­clud­ed: “Since search engines are con­tin­u­al­ly avail­able to us, we may often be in a state of not feel­ing we need to encode the infor­ma­tion internally.”

Amit Sing­hal, Google’s lead engi­neer, notes that the bet­ter Google’s search engine becomes, the lazier we are with our typ­ing and queries.

Most of us wouldn’t accept a world with­out soft­ware, whether it’s a GPS, bank­ing soft­ware, or a smart­phone. Tech­nol­o­gy has rev­o­lu­tion­ized our lives in many pos­i­tive ways. But for those of us enam­oured with tech­nol­o­gy, Carr’s book is a a cau­tion­ary tale—don’t let your guard down too much when using it.

Filed Under: Robert Desprez | Vancouver technical writer | Blog, Technology Tagged With: automation, Search engines, technology

Optimizing your online help for Google

January 18, 2012 by RDesprez 5 Comments

Tech­ni­cal writ­ers not post­ing their online help sys­tems to a serv­er that can be accessed and indexed by Google take the risk that their con­tent becomes over­shad­owed by a third-par­ty author­i­ty such as a sup­port forum, said Joe Welinske, pres­i­dent of WritersUA.

In the same way that mar­keters have employed Search Engine Opti­miza­tion (SEO) to improve the vis­i­bil­i­ty of cor­po­rate web sites, online help that can be indexed by the search engines can pro­vide faster answers to your cus­tomers and poten­tial cus­tomers who are using Google, Yahoo, and Bing.

Here are my thoughts on the advan­tages of adding online help to a pub­lic location:

* Your con­tent is giv­en a much wider audi­ence. Instead of lim­it­ing your read­ers to the peo­ple who have bought your prod­uct, your online help can be made avail­able to any­one on the Inter­net. If a cus­tomer is strug­gling with a fea­ture of your prod­uct, he or she could find the answer using Google’s search.

* The rules of sup­port have changed. Peo­ple expect quick and rel­e­vant answers with the wide­spread use of Google. Even with the pos­si­bil­i­ty of social media sites super­sed­ing search engines, 92 per­cent of us still use search engines reg­u­lar­ly. For exam­ple, when I have a prob­lem with some­thing I own, such as a DVD play­er, I might look up the prob­lem in the print­ed user guide (if I still have it!), go to the manufacturer’s web site, or just type the name and mod­el of the DVD play­er in Google. From my expe­ri­ence, Google often pro­vides results that are as use­ful as the manufacturer’s sup­port web site.

* Adding online help to a pub­lic serv­er may ben­e­fit the company’s brand. For exam­ple, tech­ni­cal writer Sarah Mad­dox of Atlass­ian said that the company’s doc­u­men­ta­tion web site attracts more traf­fic than the company’s cor­po­rate web site.

Why are writ­ers not adding con­tent to a pub­lic serv­er? A few reasons:

* We are strapped for time. We don’t have the time to move our con­tent to a serv­er that can be accessed by Google’s webcrawlers that troll and index mil­lions of web pages.

* Com­pa­nies are reluc­tant to post detailed infor­ma­tion to a pub­lic serv­er. Con­ceiv­ably, com­peti­tors could read the details of a fea­ture in your online help and emu­late it. Oth­er com­pa­nies may be wor­ried of secu­ri­ty breach­es. But, in many cas­es, an exter­nal source may already be writ­ing about a company’s prod­uct or ser­vice, said Welinske, who pre­sent­ed at the Jan. 17th meet­ing of the STC West Coast chapter.

* We lack the inter­est or knowl­edge. We may lack the inter­est or the know-how to port the con­tent to a pub­lic-fac­ing serv­er. You need to con­sid­er the type of help you’re gen­er­at­ing, the HTML tags that are embed­ded in each web page, and the for­mat­ting of your help.

Here are some best practices:

* Types of help. If you’re plan­ning to post your help, cer­tain file for­mats work well, such as web pages, Web­Help, and PDFs. Old­er file for­mats such as Microsoft Help (i.e. CHM files) or Flash are not the best choices.

* Opti­miz­ing meta-tags. To help webcrawlers index the con­tent in your help, spend some time adding HTML tags to each top­ic. You need to dou­ble-check the title tags, review your key­words, and add rel­e­vant hyper­links to your help. See my ear­li­er blog post Mak­ing Online Help SEO Friend­ly.

* Social media. Incor­po­rat­ing social media in your online help is a way to fos­ter an online com­mu­ni­ty of users. See my ear­li­er arti­cle on Mar­ry­ing Twit­ter with User Doc­u­men­ta­tion.

* For­mat­ting and pre­sen­ta­tion. In his pre­sen­ta­tion, Welinske sug­gest­ed you need to add nav­i­ga­tion ele­ments and com­pa­ny brand­ing on all pages so that users know that the con­tent is the company’s mate­r­i­al. When you search for con­tent using a search engine, it strips out the table of con­tents and index so that each page should iden­ti­fy that the con­tent is the company’s doc­u­men­ta­tion. In addi­tion, include the last date that the con­tent was updat­ed and which ver­sion the doc­u­men­ta­tion addresses.

* Reg­is­ter your online help with the search engines. It’s worth­while reg­is­ter­ing your online help with Google, Bing, and Yahoo. You can reg­is­ter Google using Google Web­mas­ter Tools. It’s also valu­able to sub­mit a XML sitemap of your online help to search engines. Sitemaps are a way to tell search engines about all of the pages in your online help.

Writ­er­sUA pro­vides train­ing to tech­ni­cal writ­ers and hosts an annu­al conference.

Good pre­sen­ta­tion!

Filed Under: Robert Desprez | Vancouver technical writer | Blog, Search Engine Optimization Tagged With: online help, Search engines

Would Faceted Search Assist Your Users?

October 10, 2011 by RDesprez 1 Comment

Google’s search engine pars­es through mil­lions of web pages and still deliv­ers amaz­ing search results.

Still, even Google’s search algo­rithm has its lim­its. With more and more web con­tent avail­able every day, you can see why Google offered addi­tion­al fil­ters to help you nar­row your search results. For exam­ple, if you’re look­ing for pic­tures of pump­kins, you can type “pump­kins” in the search field and click Images. Alter­na­tive­ly, if you’re inter­est­ed in the lat­est books about Thanks­giv­ing, you can search for that term and click Books.

Com­pa­nies, such as Dell, have used this technique—called faceted search—for some time.  For exam­ple, on Dell’s web site you can search for a lap­top or desk­top com­put­er. Alter­na­tive­ly, you can use the fil­ters to help you search by prod­uct cat­e­go­ry, proces­sor, screen size, weight, and so on.

For users, this pro­vides a lot of ben­e­fits includ­ing the abil­i­ty to be much more spe­cif­ic when look­ing for cer­tain types of content.

Faceted Search and Tech­ni­cal Communication

There has not been a lot of dis­cus­sion about faceted search and tech­ni­cal com­mu­ni­ca­tion. I believe that if your help sys­tem is large (for exam­ple, more than 500 top­ics), a faceted search could help your users search by top­ic type (such as trou­bleshoot­ing con­tent, pro­ce­dures, and con­cep­tu­al mate­r­i­al), train­ing vs. tech­ni­cal com­mu­ni­ca­tion con­tent, HTML ver­sus PDF guides, and so on.

There are, how­ev­er, a few prob­lems with using faceted search with the cur­rent Help Author­ing Tools.

First, most Help Author­ing Tools don’t offer faceted search. So unless you’re using a tool that does offer the func­tion­al­i­ty, you won’t be able to pro­vide it to your users. It’s worth men­tion­ing that Mad­Cap Flare does offer a form of faceted search in its product.

Sec­ond, in my expe­ri­ence, the search in Help Author­ing Tools isn’t great. For many years, Google’s search engine has set the stan­dard for find­ing con­tent online. In con­trast, the out-of-the box search found in a Help Author­ing Tool is mediocre.

Third, I find it’s hard to cus­tomize the search engine in a Help Author­ing Tool. RoboHelp’s search does allow you to tweak con­tent but the last time I looked into it, the search engine is large­ly a black box that isn’t meant to be sig­nif­i­cant­ly customized.

What do you think? Would faceted search help your users? Should it be it avail­able in all Help Author­ing Tools?

Filed Under: Help Authoring Tools, Robert Desprez | Vancouver technical writer | Blog Tagged With: faceted search, Help Authoring Tools, Madcap Flare, RoboHelp, Search engines

HOW GOOGLE CHANGED OUR BRAINS

July 18, 2011 by RDesprez 4 Comments

Google’s search is so effec­tive at find­ing infor­ma­tion that it’s changed what we choose to remem­ber, accord­ing to Friday’s issue of the jour­nal Science.

When we are aware of where to find infor­ma­tion, we’re less like­ly to remem­ber it, some­thing called “The Google Effect” by lead psy­chol­o­gist Bet­sy Spar­row of Colum­bia University.

The study asserts we’re not becom­ing less intel­li­gent but the ubiq­ui­tous search engine appears to be chang­ing how we remem­ber things. For many of us, we’re hap­py to for­get rote infor­ma­tion, know­ing that it can be retrieved using a search engine.

Google’s search engine is amaz­ing con­sid­er­ing that it index­es mil­lions of web pages and still pro­vides with you with good results. In June alone, web surfers used Google 11.1 bil­lion times, accord­ing to the web site Search Engine Watch.

From what I’ve seen, the search that’s avail­able in a main­stream Help Author­ing Tool (HAT) isn’t near­ly as effec­tive. And if your users are used to results pro­vid­ed by Google (and who isn’t?), the search in online help is bound to disappoint.

Still, even Google’s search engine has its lim­its. Ear­li­er in the year, Forbes pub­lished an arti­cle called “Google Finds No Friend In Face­book As Social Sur­pass­es Search” that states, “Face­book became the most vis­it­ed site in the U.S. for the first time sur­pass­ing Google and Yahoo.” Author Anne Gen­tle wrote in her blog: “…you are more like­ly to get use­ful links by ask­ing your friends and col­leagues about cer­tain top­ics than you are going to get them by search­ing on Google.” That’s prob­a­bly why Google just launched Google+, a social net­work­ing site that is meant to com­pete with Facebook.

In any case, the search offered by a HAT could be a lot more accu­rate and cus­tomiz­able so that writ­ers can con­trol the results offered to users. Who knows? Maybe one day we could make it easy for users to rec­om­mend cer­tain top­ics, like the fea­tures found in Face­book and Google+.

Filed Under: Help Authoring Tools, Robert Desprez | Vancouver technical writer | Blog Tagged With: finding information, Help Authoring Tools, Search engines

About Robert Desprez

I have worked as a Vancouver technical writer for more than 20 years, working at some of British Columbia's largest high-tech firms. I have served in leadership positions for the Society for Technical Communication and have worked as a writing instructor at Vancouver's Simon Fraser University.

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Vancouver Technical Writer. Former Instructor at Simon Fraser University. Dog Lover. Coffee Drinker. Tennis and Piano Player.

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About Me

Robert Desprez I have worked as a Vancouver technical writer for more than 20 years, working at Kodak, Boeing, Teck Resources, and FortisBC. In addition, I have worked as a writing instructor at Simon Fraser University in Vancouver.

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